A fresh aproach to broadcast audio



The world of broadcasting is experiencing a period of unprecedented turmoil, where the only constant is change.

Consumers have enjoyed an exponential growth in live and on-demand OTT content. Broadcasters are fighting to maintain viewers, facing an increase in complexity and cost: they have to do more with less.

Challenging times call for radical innovations and a fresh approach to broadcast audio. It is our mission to work with our clients to create solutions to address their specific challenges.


Lean And Mean Audio BV, or LAMA for short, is a Dutch startup company based in Aalsmeer the Netherlands.

The founder of the company, Jeroen Dieks, is an experienced broadcast engineer who has worked for companies like Discovery, Eurosport, NEP and United for over 15 years.

With a specialization in mixing for live events and post production, he developed a number of techniques and methodologies to automate broadcast mixing. Seeing the trend for increased video automation in broadcast workflows, he realized that in comparison audio automation had not had any real break throughs since the 1980’s. He saw a large opportunity to use software and audio DSP to revolutionize the automation of the broadcast mix process. This was the birth of the AutoMix solution.

To develop his vision, he brought onboard two key co-founders, Yorgos Karafotias, an AI, data and computer scientist and Jochem de Jong, a DSP, C++ and audio plugin developer. Working closely with a number of key European broadcast companies, the team developed the prototype of the AutoMix solution. The final solution was released in June 2020.

The team

Jeroen Dieks

Founder and Chief Product Officer Professional broadcast sound engineer 15+
years Discovery, Eurosport, NEP, United

Yorgos Karafotias

Co-founder and Chief Technology Officer AI, data and computer scientist
PhD in AI from VU Amsterdam Degree in Audio Enginnering SAE

Jochem de Jong

Co-founder and Director of DSP DSP, C++ and audio plugin developer
Co-founder of SoundSpot >40K customers
Audio Engineer & mastering expert

Ewan Cameron

Co-founder and Chief Commercial Officer Business development
Commercial management
SAE trained Audio Engineer